It’s a bit of a story. Founder Eric J. Trujillo had a dream a while back, in which a cartoon of a rhinoceros appeared. What stood out the most was that the rhinoceros seemed to enjoy being alone and independent- ‘autonomous’, yet always had a tiny bird on his back. You know, those little birds that in real life, practically live on the back of rhinoceroses. They pick off the little gnats and insects and who knows what else. They’re nourished and get a ride, the rhino seems to like it, and the two benefit one another by being themselves and doing what they do best.

The point?
Even being strong and independent, concept can be created alone but you will always need a little help from others.

From this dream, Eric was encouraged to draw our Auto the Rhino and his bird. Then he took it further – he decided to apply his passion for film and storytelling to sharing the stories of others.