Animated Promotional Video and Character Development

The Concept

Naked as a Jaybird launched a campaign to gain awareness for their natural lotion product line. Rather than a talking head of a person, we decided to produce an animation that would be an attention grabber and shareable element for the campaign.

The character ‘JB’ was developed and soon followed with a how-to instructional animated video.

Production Notes

Conceptualized, scripted, directed and produced by Eric J. Trujillo.
Voice provided by Eric J. Trujillo.
Illustrated by Eric J. Trujillo, animated and edited entirely in FCP 7.

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