Animated Promotional Video and Character Development
Naked as a Jaybird launched a campaign to gain awareness for their natural lotion product line. Rather than a talking head of a person, we decided to produce an animation that would be an attention grabber and shareable element for the campaign.
The character ‘JB’ was developed and soon followed with a how-to instructional animated video.
Conceptualized, scripted, directed and produced by Eric J. Trujillo.
Voice provided by Eric J. Trujillo.
Illustrated by Eric J. Trujillo, animated and edited entirely in FCP 7.